Perri Kiely Joins NatWest's Anti-Fraud Campaign

We love supplying our clients for collaborations that spread awareness of important issues and affect meaningful change, and our recent partnership with NatWest Bank is a great example. We were thrilled to supply Perri to team up with NatWest to tackle a pressing issue: the rise of 'money muling.'

Money muling, a modern form of money laundering, often preys on individuals under 30, who account for 62% of all reported cases. Many young people are unaware of the serious consequences of participating in such schemes, which can include up to 14 years in prison. This lack of awareness is precisely what NatWest’s anti-fraud campaign aims to address.

Perri brought his unique charm and relatability to this important initiative, helping to connect with a younger audience and raise awareness about the dangers of money mule schemes. Through engaging content and educational resources, the campaign not only highlighted the risks but also empowered individuals to recognize and avoid fraudulent schemes. Financial scams are an increasing concern, especially for younger generations navigating the complexities of modern banking. By joining forces with NatWest, Perri played a vital role in driving positive change, delivering a message of caution and vigilance while offering the tools to safeguard against financial crime.

At Lunar Talent, we're proud to facilitate collaborations that make an impact, and this partnership is a testament to the power of meaningful campaigns. Together, with brands like NatWest and positive role models like Perri Kiely, we strive to create opportunities that educate, inspire, and protect communities.

Stay tuned for more updates as we connect the dots between talent and other purpose-driven projects.

Want to learn more about how Lunar Talent can bring a fresh perspective to your next campaign? Lets talk!