The award winning parenting and lifestyle blog Honestmum.com was founded by screenwriter and director, Vicki Broadbent, in 2010 and is the market leader in parenting blogs in the UK.
The site and its accompanying social media channels reach highs of 50 million a month with the greatest audience share living in the UK and US followed by Canada, Australia and Europe.
Vicki’s dedicated online following resonates with her honest and often humorous parenting content as well as her business and creative expertise. Vicki is mum to a teen, tween and a toddler and is a regular contributor on ITV’s Good Morning Britain, Channel 5’s Jeremy Vine and Storm Huntley shows, and BBC Radio 5 Live.
Vicki’s debut bestselling non-fiction book Mumboss was first published in the UK in 2018 with a 2nd edition published in August 2020 and it was released in the US and Canada in February 2021 under the title, The Working Mom.
Mumboss was listed in the top 10 business books written by women in The Independent, and Marie Claire described it as, ‘A must-read for any woman looking to balance a career with motherhood’.
Vicki is currently writing a children’s book. As a writer, filmmaker, influencer and UCG creator, Vicki is available to create authentic and engaging content for brands both big and small. She also consults in-house for brands, businesses and for agencies.
Vicki’s work as a digital ambassador for the airline Jet2.com and Jet2holidays made history as she became the first creator in the UK to represent an airline.
She has consistently worked on high profile multi-media campaigns for brands including BT, Disney, Nokia, McDonalds, Ford UK, Land Rover, Mazda, ŠKODA UK, Epson, Vodafone, Coca-Cola, Charles Worthington, Herbal Essences, Function of Beauty, Aldi, Lidl and many more, both online and in the press.
Vicki’s broadcast work has seen her featured on BBC World News, BBC Breakfast, Sky News, ITV’s GMB, This Morning, Lorraine, ITV News and BBC Radio 5 Live.
She has also interviewed a multitude of stars spanning Westlife, Emma Bunton, Ava DuVernay, Kim Cattrall, Nick Frost, Tim Henman and Anastasia amongst others. Vicki and her family have travelled the world on press trips providing reviews and video content for resorts, hotels and airlines.
Vicki has also written for and featured in British Vogue, Marie Claire, Grazia, Fabulous, Closer and The Huffington Post. Together with her son Oliver, she was also photographed by Rankin for his exhibition on motherhood.
Vicki is committed to using her voice and platform for change. She has contributed to government strategy on women’s equality and empowerment and she has spoken on panels in Parliament regarding entrepreneurship, perinatal mental health and the Online Safety Bill.